May 19, 2022
In Education Forum
Snippets provide more no click searches Special Database and a higher CTR Snippets will dominate search results in the future. You see them more and more often in Google. Snippets come in different shapes. For example, there is the featured snippet. This is the block that is featured at the top of the page in the search results. This immediately Special Database contains the answer or result you are looking for. You no longer have to click through to the website. As a company you will no longer want to be in position 1, but in position 0. The position of the Special Database featured snippet is not only noticeable, but is also seen as the most important result in the case of voice search. The featured snippets are driving a Special Database growth in no-click searches. Organic sessions on websites are expected to continue to decline as featured snippets increase. On the other hand, the ratio of clicks and impressions, also known as the Click Through Rate (CTR), will increase. You get fewer Special Database sessions on your website, but more qualitative sessions. You want to start a Facebook campaign. But to be able to attach KPIs to that, you need to know what the benchmark is for the Netherlands. My article from 2016 still comes up as a Special Database relevant article when it comes to Dutch benchmarks for Facebook campaigns. Have you given up on recent numbers Special Database yet? Not necessary, because I went to investigate again. Since almost all international studies have now sidetracked the Dutch benchmark figures and Facebook itself is not so generous with sharing figures, I dived into our own analytics. We have a lot of experience in social Special Database media advertising and a diverse customer base. That is why I can say with certainty that our averages form a good basis for a Dutch benchmark. Good to know: the figures in this article are for the period 2018. So, nice and up-to-date! Facebook in the Netherlands: average CPC, CPM, CTR and engagement Special Database rate The engagement rate is calculated based on interaction on posts in the form of clicks, comments, likes, shares, page likes and video views of at least 50 percent, divided by the unique range x 100.